Context
As a Senior UX Designer at Wrike, I worked on the website and marketing experience: page design, customer journeys, UX interviews and A/B tests. I collaborated with marketing operations and analytics to understand visitor behaviour and identify improvements across the web experience.
Designing pages and their interactions.
Over two years, I've designed numerous new pages and banners in collaboration with the marketing operations team. This process also entailed devising new ways for users to interact with the website. For instance, we added an integration block on the homepage to show users how Wrike can be integrated with other software. This feature enables users to understand potential software integrations with Wrike, helping them to make informed decisions more quickly.
Interaction example designed for the Wrike website
Connect visitor needs to website touchpoints.
During my tenure at Wrike, one of my key projects was the creation of a Customer Journey Map. This tool enabled the team to gain a deeper understanding of user interaction points and to devise targeted improvements.
I started with developing personas based on the marketing research conducted by our team, which helped define the typical user profiles visiting all the main pages of our website. This process was instrumental in enhancing our comprehension of user needs and allowed us to develop customized solutions for each user type.
I mapped website touchpoints using data from the analytics team. The journey map connected visitor needs with page-level behaviour and helped us identify where to test changes. I also worked on A/B tests to evaluate variants of the website experience.
Listen, observe and test comprehension.
I participated in roughly 60-minute interviews combining a five-second test, product-comprehension questions, think-aloud browsing and task-based exercises. We recorded observations, grouped them into recurring themes and used them to identify improvements to the website experience.
Bring research into the next design decision.
My work connected website design with interviews, journey mapping, analytics and A/B tests. Alongside page and banner design, I contributed to internal component libraries so the team could reuse patterns across the web experience.